The Marketing Program Audit

The Marketing Program Audit is designed for leaders who already have a plan built or a campaign running and are looking for quick-turn, targeted recommendations to increase effectiveness. We dig deep into your marketing strategy, execution tactics, and KPIs to provide key observations and recommended next steps.

The Marketing Program Audit

    • Week 1

      • Intake questionnaire

      • One 60-minute kick-off/workshop session

    • Weeks 2-3

      • Comprehensive audit of your marketing program elements (e.g. budget, KPIs, audience targeting, messaging, channel strategy and efficacy)

      • One 60-minute calibration session where we share findings to date and ask clarifying questions to guide the output of our recommendations

    • Weeks 4-6

      • One 60-minute recommendations presentation

      • One actionable recommendations doc or deck (PDF)

    • Recordings from all sessions

    • Cost: Starting at $8,000, price varies based on objective and scope

    • 50% due at the outset and 50% due at completion

    • 4-6 week turnaround time

FAQs

What focus areas can we address in the Marketing Program Audit?

The Marketing Program Audit is designed to analyze and optimize 1-2 key components of your marketing strategy. Example focus areas include the customer journey from discovery to purchase, marketing organization foundations like budgets, in-house resourcing structure and external agency/vendor resourcing, acquisition channel efficacy and efficiency, retention strategy efficacy, and brand positioning and articulation through your marketing channels. Schedule a complimentary consultation call so that we can discuss and scope the specific challenges and opportunities you’d like the audit to address.

What is the difference between the Marketing Advisory Session and the Marketing Program Audit?

The Marketing Program Audit is a thorough assessment of key aspects of your marketing strategy, aimed at providing actionable recommendations for your team to implement. If you've pinpointed an area of your marketing strategy that needs improvement, but need help determining the best way forward, then the Marketing Program Audit might be the best next step for you.

The Marketing Advisory Session is a dynamic conversation. Perhaps you’ve identified an opportunity for your organization, but want to talk through it before determining how to take action. Or perhaps you’ve done 90% of the research on a particular topic and now need an expert to serve as a sounding board to finalize your decision-making. In this engagement, Cara Verwholt will provide quick, targeted guidance to keep your strategy moving forward.

In some cases, the Marketing Advisory Session is a helpful first step in solidifying objectives and an area of focus for a full Marketing Program Audit.

Are you ready to build revenue-driving marketing infrastructure capable of delivering continued growth?

Book a complimentary consultation call or contact us to get started.