The Strategic Marketing Blueprint

The Strategic Marketing Blueprint is designed for founders and business leaders who have a goal to accomplish within a set timeline and need a strategic partner to develop the strategy. We examine your target customer, brand positioning, products/services, and current marketing tactics in order to build an actionable plan from the ground up.

The Strategic Marketing Blueprint

    • Week 1

      • Intake questionnaire

      • 60-minute kick-off/workshop session

    • Weeks 2-4

      • Up to six 60-minute discovery sessions with key internal stakeholders and customers

      • Comprehensive audit of your marketing program elements (e.g. budget, KPIs, audience targeting, messaging, channel strategy) and historical performance

    • Weeks 5-7

      • 60-minute action plan presentation

      • Action plan deck covering: target customer, marketing objectives & KPI targets, recommended marketing budget, channel plan (owned & paid), creative strategy, internal planning timeline, customer-facing timeline, and MarTech/resourcing recommendations

    • Weeks 8-12

      • Two 90-minute workshops with internal and agency stakeholders to provide hands-on implementation guidance. This varies based on your needs, but could include media plan development, RFP brief creation, and marketing calendar development.

    • Weekly progress updates

    • Recordings of all sessions

    • Cost: Starting at $20,000, price varies based on objective and scope

    • 50% due at the outset and 50% due at completion

    • 8-12 week turnaround time

FAQs

What focus areas can we address in the Strategic Marketing Blueprint?

The Strategic Marketing Blueprint is a built-for-you plan so that your business is prepared for a key initiative. This engagement is designed for one specific initiative, and examples include go-to-market launches, product launches, seasonal campaigns, partnership or sponsorship initiatives, physical event activations, and distribution expansions (e.g. a direct-to-consumer or 3rd party marketplace launch). Schedule a complimentary consultation call so we can discuss and scope your needs for the project.

What is the difference between the Strategic Marketing Blueprint and the Fractional CMO Service?

The Fractional CMO Service addresses a leadership need within your organization. With a Fractional CMO, you will receive embedded leadership to drive marketing strategy, marketing operations, and marketing organization development. The Fractional CMO will work alongside you and your team to drive business growth and, while there will be a roadmap guiding the prioritization of marketing initiatives, the Fractional CMO’s focus areas can also be somewhat dynamic to ensure that the greatest needs of the business are being addressed. 

The Strategic Marketing Blueprint delivers an actionable plan for one specific initiative. Unlike the Fractional CMO engagement, which can be more dynamic due to the nature of embedded leadership, the Strategic Marketing Blueprint is a focused project to ensure that your team walks away with a clear strategy, measurable objectives, and guidance on how to execute your initiative.

Schedule a complimentary consultation call to learn more about these services.

Are you ready to build revenue-driving marketing infrastructure capable of delivering continued growth?

Book a complimentary consultation call or contact us to get started.