Marketing Consulting and Fractional CMO Services for Business Owners

Find out how a strategic marketing consultant can propel your business’s growth.

You have built a great product and revenue engine but now need help architecting or optimizing brand and marketing foundations to increase your competitive differentiation and customer lifetime value.

Our Strategic Marketing Blueprint and Fractional CMO services are designed to provide actionable, yet nimble leadership and strategic planning solutions so you can focus on what matters most: growing your business.

The Strategic Marketing Blueprint

The Strategic Marketing Blueprint is designed for founders and business leaders who have a goal to accomplish within a set timeline (e.g. holiday campaign launch, Q2 product launch) and need a strategic partner to develop the strategy. We conduct a deep-dive into your target customer, brand positioning, products/services, and current marketing tactics in order to build an actionable plan from the ground up. We also advise internal stakeholders and external agency partners on plan execution.

    • Week 1

      • Intake questionnaire

      • 60-minute kick-off/workshop session

    • Weeks 2-4

      • Up to six 60-minute discovery sessions with key internal stakeholders and customers

      • Comprehensive audit of your marketing program elements (e.g. budget, KPIs, audience targeting, messaging, channel strategy) and historical performance

    • Weeks 5-7

      • 60-minute action plan presentation

      • Action plan deck covering: target customer, marketing objectives & KPI targets, recommended marketing budget, channel plan (owned & paid), creative strategy, internal planning timeline, customer-facing timeline, and MarTech/resourcing recommendations

    • Weeks 8-12

      • Two 90-minute workshops with internal and agency stakeholders to provide hands-on implementation guidance. This varies based on your needs, but could include media plan development, RFP brief creation, and marketing calendar development.

    • Weekly progress updates

    • Recordings of all sessions

    • Cost: Starting at $20,000, price varies based on objective and scope

    • 50% due at the outset and 50% due at completion

    • 8-12 week turnaround time

The Fractional CMO Service

A Fractional CMO is a seasoned marketing executive who works with a business part-time, providing deep expertise and embedded leadership. In this engagement, Cara Verwholt, Founder & Principal, will provide hands-on strategic leadership to jumpstart your company’s growth.

    • Embedded leadership on group calls and 1:1 meetings

    • Ownership of brand and marketing strategy with the goal of supporting revenue growth objectives

    • Strategic advisory to build and/or strengthen company marketing foundations (e.g. budget planning, tool implementation, org chart development, marketing resource hiring)

    • Cost: $8,000/month retainer for 10 hours/week

    • 3-month initial agreement, then month-to-month

Are our marketing consulting services right for your business’s needs?

Explore our Frequently Asked Questions to learn more.

Are you ready to build revenue-driving marketing infrastructure capable of delivering continued growth?

Book a complimentary consultation call or contact us to get started.