Artificial Intelligence in Advertising (Performance Marketing Roundup April 2024)
Performance Marketing, Artificial Intelligence, Advertising, Creative Cara Verwholt Performance Marketing, Artificial Intelligence, Advertising, Creative Cara Verwholt

Artificial Intelligence in Advertising (Performance Marketing Roundup April 2024)

The rapid growth of generative AI has opened up new opportunities for brands in the areas of content creation, personalization and optimization. A few brands have recently made headlines regarding their use of AI in advertising, including Meta, Google and Dove.

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