5 Reasons to Hire a Strategic Marketing Consultant for Your Business
A marketing consultant acts as a strategic advisor to your business, providing value even if you already have a high-performing in-house marketing team in place.
When is the right time to consider hiring a marketing consultant, and what projects or strategic initiatives should you seek a marketing consultant's guidance on? The answers to these questions will depend on the unique circumstances of your business, but we've compiled a list of five key reasons to hire a marketing consultant to help guide your resourcing decisions.
5 Reasons to Hire a Strategic Marketing Consultant:
Long-term visioning support: Developing long-term strategies can be challenging when you have to address short-term needs, especially if your in-house marketing resources are limited. A strategic marketing consultant can assist in planning for long-term growth, allowing your marketing team to remain focused on the day-to-day initiatives driving customer engagement, acquisition, and retention.
Expanded subject matter expertise and contextual depth: A strategic marketing consultant can help bridge a gap in subject-matter expertise within your current team. They can offer extensive industry knowledge and/or provide fresh perspectives from experience in a different industry to spur new ideas and innovation.
Budget and resource planning: A strategic marketing consultant can review your current marketing expenses and adjust your allocations to better align with your revenue goals, while taking into account the realities of fixed costs and cash flow. A marketing consultant can also offer a fresh perspective on your in-house resourcing and organizational structure, as they have likely operated in various marketing organizations.
Marketing plan optimization: Even if your current marketing tactics are effective, there are likely opportunities to take advantage of low-hanging fruit and further optimize your strategy. Sometimes it just takes a second pair of eyes with an outside perspective to identify these opportunities. A strategic marketing consultant can analyze your current approach and offer prioritized recommendations to help you boost revenue, enhance the customer experience, and gain operational efficiencies. This can be especially powerful if you feel like the effectiveness of your marketing tactics have waned, or your overall business growth has stalled.
Brand identity and messaging development: Perhaps the abilities of your in-house marketing team are more geared toward performance marketing than brand growth. A strategic marketing consultant can turn your company’s mission, vision and values into a brand identity that communicates a clear value proposition to your target customer. A consultant can also help articulate your current brand identity. They can build functional messaging frameworks to guide internal teams and external agencies, and advise on how your brand should show up at each stage of the customer journey.
If you have identified gaps in your organization and want to explore how a strategic marketing advisor can help, we’d love to hear from you. Please contact us for a complimentary consultation.
