How Can Your Business Benefit from a Fractional CMO? A Comprehensive Guide.
A Fractional Chief Marketing Officer (CMO) is a part-time, contract-based executive who provides embedded marketing leadership to a business. In this guide, we examine how your business can benefit from hiring a Fractional CMO.
5 Reasons to Hire a Strategic Marketing Consultant for Your Business
A marketing consultant acts as a strategic advisor to your business, providing value even if you already have a high-performing in-house marketing team in place.
When is the right time to consider hiring a marketing consultant, and what projects or strategic initiatives should you seek a marketing consultant's guidance on? The answers to these questions will depend on the unique circumstances of your business, but we've compiled a list of five key reasons to hire a marketing consultant to help guide your resourcing decisions.