How Can Your Business Benefit from a Fractional CMO? A Comprehensive Guide.
A Fractional Chief Marketing Officer (CMO) is a part-time, contract-based executive who provides embedded marketing leadership to a business. In this guide, we examine how your business can benefit from hiring a Fractional CMO.
What is Really Going on with the CMO Role?
Earlier this year, news of Fortune 500 companies eliminating their CMO roles–including UPS, Etsy and Walgreens–dominated the headlines. A few months later, SpencerStuart published their 2024 CMO Tenure Study with a more optimistic outlook.
Is the CMO-CFO Relationship Healthy?
The Fall 2023 CMO Survey reported some encouraging stats on CMO-CFO alignment, but also highlighted the distinct challenges that marketers face when working to increase their accountability, transparency and cross-functional alignment.
Does Your Marketing Team Have a Seat at the Table?
Earning organization-wide trust, particularly with teams that “don’t get marketing”, doesn’t happen overnight. But there are key things that CMOs can do to create a culture of transparency and cross-functional alignment.