Is the CMO-CFO Relationship Healthy?
Leadership Alignment, Marketing Measurement, Marketing Budget, CMO, CFO, Brand Building Cara Verwholt Leadership Alignment, Marketing Measurement, Marketing Budget, CMO, CFO, Brand Building Cara Verwholt

Is the CMO-CFO Relationship Healthy?

The Fall 2023 CMO Survey reported some encouraging stats on CMO-CFO alignment, but also highlighted the distinct challenges that marketers face when working to increase their accountability, transparency and cross-functional alignment.

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