How to Evolve Your Marketing Strategy for 2025: Key Shifts to Embrace
To evolve your marketing strategy in 2025, focus on long-term brand building, streamlining the customer journey, and gaining leadership buy-in.
What is Really Going on with the CMO Role?
Earlier this year, news of Fortune 500 companies eliminating their CMO roles–including UPS, Etsy and Walgreens–dominated the headlines. A few months later, SpencerStuart published their 2024 CMO Tenure Study with a more optimistic outlook.
Earning Trust with Customers Starts with Internal Teams
Marketing, at its core, is the practice of earning trust with consumers. While the marketing team can develop a trust-worthy brand identity, messaging platform, and customer journey, multiple other internal stakeholders are responsible for building the end-to-end customer experience that earns and cements customer trust.
Is the CMO-CFO Relationship Healthy?
The Fall 2023 CMO Survey reported some encouraging stats on CMO-CFO alignment, but also highlighted the distinct challenges that marketers face when working to increase their accountability, transparency and cross-functional alignment.
Does Your Marketing Team Have a Seat at the Table?
Earning organization-wide trust, particularly with teams that “don’t get marketing”, doesn’t happen overnight. But there are key things that CMOs can do to create a culture of transparency and cross-functional alignment.