Marketing Transformation Lessons from the ANA/AEF Future of Marketing Leadership Conference
Earning Trust, Talent Development, Brand Building Cara Verwholt Earning Trust, Talent Development, Brand Building Cara Verwholt

Marketing Transformation Lessons from the ANA/AEF Future of Marketing Leadership Conference

I recently attended the ANA/AEF Future of Marketing Leadership Conference, co-hosted by NYU. The event focused on bridging the gap between academia and the marketing industry, and provided key strategies for connecting with consumers, raising marketing's profile within the organization, and nurturing young marketing talent.

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Earning Trust with Customers Starts with Internal Teams
Leadership Alignment, Collaboration, Earning Trust Cara Verwholt Leadership Alignment, Collaboration, Earning Trust Cara Verwholt

Earning Trust with Customers Starts with Internal Teams

Marketing, at its core, is the practice of earning trust with consumers. While the marketing team can develop a trust-worthy brand identity, messaging platform, and customer journey, multiple other internal stakeholders are responsible for building the end-to-end customer experience that earns and cements customer trust.

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