Marketing Transformation Lessons from the ANA/AEF Future of Marketing Leadership Conference
I recently attended the ANA/AEF Future of Marketing Leadership Conference, co-hosted by NYU. The event focused on bridging the gap between academia and the marketing industry, and provided key strategies for connecting with consumers, raising marketing's profile within the organization, and nurturing young marketing talent.
The Power of Data-Driven Brand Storytelling
The marketing and creative profession is about making a human connection with consumers, which can only be achieved through powerful brand storytelling. This aim does not minimize the importance of data, though. There’s an art to crafting powerful insights that blend science with storytelling in order to build long-term, meaningful relationships with customers.
Evolving Your Marketing Investment from Short-Term Demand Capture to Long-Term Brand Building
Being able to build and leverage a full funnel to acquire and retain customers is a marketer’s dream; however, measuring the impact of upper-funnel media on revenue is a common challenge–and this can make it difficult to secure upper-funnel budget. Let’s examine why it’s a very worthwhile exercise to pursue.
Is the CMO-CFO Relationship Healthy?
The Fall 2023 CMO Survey reported some encouraging stats on CMO-CFO alignment, but also highlighted the distinct challenges that marketers face when working to increase their accountability, transparency and cross-functional alignment.