How to Evolve Your Marketing Strategy for 2025: Key Shifts to Embrace
To evolve your marketing strategy in 2025, focus on long-term brand building, streamlining the customer journey, and gaining leadership buy-in.
How to Keep Your Marketing Strategy Focused During the AI Revolution
The AI revolution has arrived. While the technology is valuable, complicating your marketing technology stack and customer journey with new tools and AI-driven processes—without first considering a holistic transformational approach—is not beneficial. In this blog article we discuss the keys to balancing automated and innovative experiences with authentic, frustration-free interactions in your customer journey.
Transforming Your Customer Journey: Simplicity is Key
There are a myriad of marketing channels and tools available to us today, which can make it tempting to use as many as possible when building the customer journey. However, since customers are constantly bombarded with brand messages and often have short attention spans, it's essential to design the customer journey with simplicity as a core principle. Achieving simplicity demands a focused approach, prioritizing the messages and channels that will effectively reach and convert customers, rather than attempting to maintain a presence on every possible platform. In this article, we will explore the importance of simplicity in the customer journey and provide guidance on how to design or optimize your customer journey with this principle in mind.