There are a myriad of marketing channels and tools available to us today, which can make it tempting to use as many as possible when building the customer journey. However, since customers are constantly bombarded with brand messages and often have short attention spans, it's essential to design the customer journey with simplicity as a core principle. Achieving simplicity demands a focused approach, prioritizing the messages and channels that will effectively reach and convert customers, rather than attempting to maintain a presence on every possible platform. In this article, we will explore the importance of simplicity in the customer journey and provide guidance on how to design or optimize your customer journey with this principle in mind.