A marketing consultant acts as a strategic advisor to your business, providing value even if you already have a high-performing in-house marketing team in place. 

When is the right time to consider hiring a marketing consultant, and what projects or strategic initiatives should you seek a marketing consultant's guidance on? The answers to these questions will depend on the unique circumstances of your business, but we've compiled a list of five key reasons to hire a marketing consultant to help guide your resourcing decisions.