You May Not Be Able to Eliminate Organizational Silos, But You Can Navigate Them
As a company grows, the organization is more likely to get broken up into silos, which can make it difficult for teams to work cross-functionally, transparently share information, and collaborate on behalf of the customer. While it takes time, it is possible to make an impact within a siloed organization by focusing on these five key aspects.
Earning Trust with Customers Starts with Internal Teams
Marketing, at its core, is the practice of earning trust with consumers. While the marketing team can develop a trust-worthy brand identity, messaging platform, and customer journey, multiple other internal stakeholders are responsible for building the end-to-end customer experience that earns and cements customer trust.