Preparing for the End of Third-Party Cookies (Performance Marketing Roundup February 2024)
While cookie-related privacy laws like the EU’s General Data Protection Regulation have been in place for many years, Google’s move last month to start deprecating third-party cookies in Chrome signals the true end of the cookie era.
Evolving Your Marketing Investment from Short-Term Demand Capture to Long-Term Brand Building
Being able to build and leverage a full funnel to acquire and retain customers is a marketer’s dream; however, measuring the impact of upper-funnel media on revenue is a common challenge–and this can make it difficult to secure upper-funnel budget. Let’s examine why it’s a very worthwhile exercise to pursue.
Is the CMO-CFO Relationship Healthy?
The Fall 2023 CMO Survey reported some encouraging stats on CMO-CFO alignment, but also highlighted the distinct challenges that marketers face when working to increase their accountability, transparency and cross-functional alignment.
Does Your Marketing Team Have a Seat at the Table?
Earning organization-wide trust, particularly with teams that “don’t get marketing”, doesn’t happen overnight. But there are key things that CMOs can do to create a culture of transparency and cross-functional alignment.